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See where your brand appears across Google and AI assistants, and where it does not. Absence is reported as absence, scoped to what was checked.
Find out what customers actually see.
See your Visibility Score, benchmark against real competitors in your industry and find out exactly what to fix. Search rankings, AI citations and technical health, in one number you can act on.
Free · No signup · Results in seconds
An example profile. Check your own domain above for real figures.
TrafficWonk brings search data, AI visibility and its own view of the open web together, so you can see where you stand and what will move you.
See where your brand appears across Google and AI assistants, and where it does not. Absence is reported as absence, scoped to what was checked.
Find out what customers actually see.
Benchmark your Visibility Score against real businesses in your industry rather than a generic average, and see who is appearing where you are not.
Know whether 50 is good or not.
Track how your visibility moves week by week and work through the opportunities that are ranked by what they are likely to be worth.
Act on the biggest gap first.
Snapshot of —
— observed by TrafficWonk from a Web Index of — known sites. Most large web datasets count domains somebody once linked to. TrafficWonk keeps what it knows about separate from what it has actually been to look at, and that observed number grows with every run.
Businesses cited by AI gain authority and discovery. Businesses ignored by AI lose visibility, often before traditional analytics show any change at all. TrafficWonk shows you where you stand before the decline begins.
ChatGPT, Claude and Gemini now answer questions that used to send visitors to websites.
Businesses cited in AI responses gain credibility and discovery. Uncited businesses quietly become invisible.
Traditional analytics measure traffic that already arrived. TrafficWonk measures whether you are findable at all.
A single number between 0 and 100, built from three things that can each be checked. Where a part has not been measured, the profile says so rather than scoring it zero.
We put the questions your customers ask to AI assistants and record whether your brand is cited, where and how often.
Real Search Console data once you claim your profile: keyword positions, page-two opportunities and the weekly trend.
HTTPS, response time, structured data and sitemaps: the foundations both search engines and AI systems rely on to trust a site.
One figure, with the grade and the confidence beside it, so you can tell a measured score from an estimated one.
A score of 50 means nothing without context. TrafficWonk benchmarks your visibility against real businesses in your industry, so you know whether 50 is strong or falling behind.
An illustration of how a benchmark reads.
A free visibility snapshot straight away. Claim your profile for weekly updates, benchmarks and alerts.
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Or £399 a year — save 32%
Or £1,199 a year
Check any domain for free and see its Visibility Score, its benchmark position and the three things most worth fixing.
TrafficWonk is a digital visibility intelligence platform built and operated by Traffic Wonk Limited, a software company registered in England and Wales and based in Bacup, Lancashire. Traffic Wonk measures how visible a website is across Google search and AI assistants, benchmarks it against real competitors and shows what to fix first.